A full review of your Google Ads or Meta Ads account — covering wasted spend, broken conversion tracking, account structure issues, and keyword gaps — at no cost, with no obligation to hire us.
Most PPC audits are sales documents dressed up as analysis. Ours aren't. We tell you exactly what's wrong, what it's costing you, and what the fix is — so you can act on it with or without our help.
Every PPC audit covers these six critical areas — for both Google Ads and Meta Ads. Most accounts have fixable problems in at least three of them.
The most impactful thing we check. If conversions aren't tracked accurately, every optimization decision the platform makes is based on bad data — and so is yours.
We pull the search term reports and audience breakdowns to identify exactly where budget is going that isn't producing results — and estimate how much can be recovered immediately.
How your campaigns and ad groups are organized determines how the platform allocates budget, triggers ads, and reports results. Poor structure hides performance and wastes spend.
Low Quality Scores mean you pay more per click than competitors for the same keywords. We identify which ad groups are dragging down your account and what to fix first.
For Meta Ads, we review audience overlap, ad set budget distribution, and whether cold prospecting and retargeting are properly separated. Overlapping audiences split spend and corrupt data.
We review what your Calgary competitors are running — keywords they're bidding on, ad copy angles they're using, and gaps you can exploit to gain position without overpaying.
From account access to a written report with prioritized recommendations — here's exactly what happens when you request a PPC audit.
You submit the audit request form and grant read-only access to your Google Ads or Meta Business Manager — we never need payment info or the ability to make changes. You stay in full control of your account throughout.
We pull 90 days of performance data and systematically review each of the six audit areas — conversion tracking, wasted spend, account structure, Quality Scores, audience setup, and competitor positioning. This takes 3–5 business days.
Every finding is documented with specific evidence from your account — not generic best-practice advice. We note the exact campaign, ad group, or setting with the issue, the impact it's having, and the priority level for fixing it.
You receive a written audit report with findings organized by priority — critical issues first, then high-impact improvements, then optimization opportunities. Each finding includes a clear action description so you know exactly what to fix.
We walk through the report on a 30-minute call and answer your questions. If you want us to implement the changes, we'll outline what that looks like. If you'd rather take the report and handle it internally or with another agency — that's completely fine. The audit is yours regardless.
Most PPC audits are built to sell you services. This one is built to tell you the truth about your account.
Every finding references the actual campaign, ad group, or setting with the problem — not a list of industry best practices repackaged as an audit. You'll know exactly what's broken in your account, not what's theoretically wrong in most accounts.
Findings are ranked by impact — critical issues (conversion tracking failures) first, followed by high-impact structural fixes, then optimization opportunities. You know exactly what to tackle first to get the fastest improvement in results.
We don't gate the audit report behind a sales meeting, limit what we show you, or use it as a teaser to upsell. You get the full findings and can do whatever you want with them — including taking them to a different agency.
Where possible, we estimate the dollar value of wasted spend or recoverable budget — not just "this is inefficient." Knowing that a specific fix could recover $800/month in wasted budget makes prioritization obvious.
We review whether your campaigns respect Google and Meta's Canadian advertiser policies, PIPEDA data handling requirements for Custom Audiences, and CASL compliance for any email follow-up triggered by your ad funnels.
We benchmark your performance against Calgary and Alberta market norms — not U.S.-centric averages. CPCs, conversion rates, and audience costs differ significantly in the Canadian market, and we audit with that context in mind.
Request a free audit of your Google Ads or Meta Ads account. You'll receive a full written report with prioritized findings and a debrief call — no sales pressure, no obligation.
No obligation. Delivered in 3–5 business days.
Request a free PPC audit and we'll tell you exactly what's wrong with your Google Ads or Meta Ads account — with no obligation to hire us afterward.