Google Ads and Meta Ads campaigns built to generate qualified leads for Calgary businesses — with transparent reporting and no long-term lock-ins.
You want more customers, not more jargon. 151 Digital manages paid advertising on Google Ads and Meta, focused on the metrics that actually move revenue: qualified leads, booked calls, and closed sales. Every dollar is tracked, every campaign is tested, every report is written in plain English.
Most Calgary businesses running Google Ads or Meta Ads are paying for clicks that never turn into customers. Bad account structures, missing conversion tracking, irrelevant keywords, and landing pages that don't convert — these are fixable problems that most agencies just ignore.
The fix isn't more spend — it's smarter management. Proper tracking, tight targeting, tested creatives, and landing pages built to convert. That's what we build and maintain every month.
Everything from account setup and tracking to weekly optimization and monthly reporting — managed end to end so you can focus on running your business.
Full-funnel Google Ads campaigns including Search, Performance Max, Display, and YouTube. We handle keyword research, ad copy, bidding strategy, negative keyword lists, and weekly optimization to reduce wasted spend.
Facebook and Instagram advertising built around audience research, creative testing, and proper conversion tracking via the Meta Pixel and Conversions API. We manage prospecting, retargeting, and catalog campaigns.
Proper GA4, Google Tag Manager, and server-side tracking setup so you can see which campaigns, keywords, and ads actually drive leads and sales. Without accurate tracking, optimization is guesswork.
Ads are only half the equation. We audit and improve the landing pages your ads send traffic to, focusing on page speed, message match, form friction, and mobile experience so more visitors convert.
Inheriting an existing Google Ads or Meta account? We run a full audit covering account structure, conversion tracking accuracy, wasted spend, Quality Score issues, and audience setup before making changes.
Monthly reports in plain English covering spend, leads, cost per acquisition, and what changed in the account. You keep ownership of every ad account we touch — no black boxes, no inflated metrics.
A structured approach that gets campaigns profitable faster — starting with the fundamentals most agencies skip.
We start by understanding your business — average customer value, sales cycle, margins, and what counts as a qualified lead. From there we set realistic target CPAs and define what success looks like in month one versus month six.
Before spending a dollar, we audit any existing accounts and verify conversion tracking is accurate across GA4, Google Ads, and Meta. If tracking is broken, we fix it first — optimization without good data is wasted money.
We build campaign structures tailored to your goals: search for high-intent buyers, Meta for awareness and remarketing, and Performance Max where it fits. Ad copy and creative are written to match search intent and audience context.
Weekly optimization covers bid adjustments, negative keywords, audience refinement, creative rotation, and landing page tweaks. We test systematically — not random changes — so we can tell what's actually improving performance.
Every month you get a clear report and a strategy call. We cover what worked, what didn't, and what we're changing next. You'll always know where your ad spend is going and what it's producing.
Five things that separate our paid advertising work from every other PPC agency in Calgary.
Impressions and click-through rates don't pay the bills. We optimize against leads, booked calls, and revenue — the metrics that actually matter to your business. Every report leads with cost per lead and conversion data.
Every Google Ads, Meta, and analytics account stays in your name. If you ever leave, you keep the data, the history, and the assets. No hostage situations, no transfer fees, no lock-ins hidden in the fine print.
No 40-page PDFs full of jargon. Monthly reports explain what happened, what we changed, and what's next in language a busy business owner can actually use — with a live call to walk through the numbers.
Campaigns follow Google Ads and Meta ad policies, tracking respects PIPEDA, and any email follow-up automation we set up is CASL-compliant from the start. No surprises from regulators or platform policy teams.
We're based in Calgary and work with Alberta businesses that want a direct line to their ad manager — not a ticketing system routed to an overseas team. Real conversations, real accountability.
Each paid advertising channel has its own strategy, audience, and creative requirements. Explore the service that fits your goals.
Book a free consultation and find out what's possible with your Google Ads and Meta campaigns — or get a free audit of your existing accounts at no cost.
No obligation. Response within 24 hours.
Book a free consultation and we'll tell you exactly what's wrong with your current campaigns — or build you a plan from scratch if you're just getting started.