Search, Performance Max, Display, and YouTube campaigns built to generate qualified leads for Calgary businesses — managed end to end with weekly optimization and transparent reporting.
Most Calgary businesses running Google Ads are burning budget on the wrong keywords, weak ad copy, and pages that don't convert. 151 Digital builds account structures that actually work — tight match types, proper conversion tracking, and systematic weekly optimization that compounds over time.
The average Google Ads account wastes 20–30% of its budget on irrelevant clicks, broad match keywords that miss intent, and search terms that have nothing to do with what you sell. Meanwhile, the campaigns that could actually drive revenue aren't being fed enough budget.
The fix is tight account structure, proper tracking, and continuous optimization. Not more spend — smarter management of what you're already putting in.
From account build and conversion tracking to weekly optimization and monthly strategy calls — complete Google Ads management with nothing held back.
High-intent search campaigns built with tight match types, structured ad groups, and keyword themes that align with how your customers actually search. We write multiple ad variations per group and test continuously.
Performance Max campaigns configured with proper asset groups, audience signals, and exclusions so Google's automation has the right inputs. Without these guardrails, PMax often burns budget on the wrong segments.
Display and YouTube campaigns for brand awareness and remarketing — reaching past site visitors and in-market audiences with targeted messaging. We handle placements, exclusions, and creative specs.
GA4, Google Ads conversion actions, and server-side tracking configured before any campaign goes live. Without accurate conversion data, the smart bidding algorithms optimize toward nothing — this is non-negotiable.
Weekly search term reviews to identify and exclude irrelevant queries burning your budget. Negative keyword lists built at the account, campaign, and ad group level — the most impactful lever for reducing wasted spend.
Plain-English monthly reports covering spend, clicks, leads, cost per acquisition, and Quality Score trends. A live monthly call to walk through results and plan the next month's focus areas — no jargon, no confusion.
A structured setup process that gets Google Ads campaigns profitable faster — starting with the tracking and account structure most agencies skip.
We start by understanding your business model, average customer value, and what a qualified lead looks like. From there we run keyword research to map the search terms your ideal customers actually use — segmenting by intent, volume, and competition.
Before spending a dollar, we audit any existing account and verify conversion tracking is accurate. If you're new to Google Ads, we set up GA4, conversion actions, and GTM from scratch. Optimization without clean data is guesswork — this is always step one.
We structure campaigns by match type and intent, write multiple ad variations per ad group, configure bidding strategies aligned to your CPA targets, and set up asset groups, sitelinks, callouts, and structured snippets before launch.
Campaigns go live with daily monitoring during the first two weeks. We watch for anomalies, irrelevant search terms, budget pacing, and early Quality Score signals — catching issues before they waste meaningful budget.
Every week: bid adjustments, negative keyword additions, ad copy rotation analysis, and audience refinements. Every month: a written report and live call covering results, what changed, and where we're focusing next. You always know what's happening.
Six things that separate how we manage Google Ads from how most Calgary agencies approach it.
We don't just target "high volume" keywords — we map keywords to buyer intent, separating research queries from purchase-ready searches. This prevents your Search budget from subsidizing people who were never going to buy.
We refuse to optimize a campaign that doesn't have clean conversion data. GA4, Google Ads conversions, and call tracking all get verified before a dollar of ad spend goes live — because smart bidding is only as smart as what it's optimizing toward.
Every Google Ads account, campaign history, and quality score stays in your business's name. We operate on manager access. If you ever leave, you take everything — the data, the ad history, the keyword lists, and the audience segments we've built.
Most agencies set it and forget it. We review search term reports every week and add negatives systematically — stopping irrelevant clicks from draining budget that should be going to your best-performing campaigns.
Campaigns are structured to respect PIPEDA data handling rules, and any remarketing audiences we build follow Google's ad policies for Canadian advertisers. No surprises from policy teams or privacy regulators.
Monthly reports cover cost per lead, campaign-level performance, Quality Score trends, and what we changed — written in plain English with a live call to walk through it. If the numbers aren't working, we tell you straight.
Have an existing Google Ads account? We'll review account structure, conversion tracking, wasted spend, and keyword strategy — at no cost, with no obligation to hire us.
No obligation. Response within 24 hours.
Request a free consultation and we'll audit your existing Google Ads account — or build you a launch plan if you're starting from scratch.