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WEBSITE REDESIGN
Website Design Services Calgary

Website
Redesign.

Turn a dated, slow, or underperforming website into a fast, modern, conversion-focused asset — without losing your existing SEO rankings.

The Cost of an Outdated Website
of first impressions are determined by design — before reading a word
94%Source: ResearchGate
of online consumers are less likely to return after a poor website experience
88%Source: Sweor
of users judge business credibility based on website design alone
75%Source: Stanford
average years before a site needs a redesign to stay competitive
2–3 yrIndustry average
Website Redesign SEO-Safe Migration Conversion Optimization Mobile-First Rebuild WordPress & Shopify Core Web Vitals Calgary, Canada URL Redirect Mapping Website Redesign SEO-Safe Migration Conversion Optimization Mobile-First Rebuild WordPress & Shopify Core Web Vitals Calgary, Canada URL Redirect Mapping

What Is a
Website Redesign?

A website redesign is the process of rebuilding an existing site's design, structure, content, and technology to better serve user needs and business goals. Unlike a simple refresh, a redesign typically involves new UX flows, updated branding, modern code, improved page speed, mobile optimization, and on-page SEO upgrades.

A proper redesign also includes a migration plan that preserves URLs, redirects, metadata, and schema so organic rankings and traffic carry over. The goal isn't just a better-looking site — it's a site that loads faster, ranks better, converts more visitors into leads, and is easier for your team to maintain going forward.

Signs It's Time to Redesign
🐢
Slow Load Times
Pages take 3+ seconds. Visitors leave before they see your offer.
📱
Poor Mobile UX
Text is tiny, buttons overlap, and checkout is frustrating on phones.
📉
Low Conversion Rate
Lots of visits but few leads. The site doesn't guide people to act.
🎨
Outdated Design
The look hasn't changed since 2015. It no longer reflects your brand.
🔍
Declining Rankings
Pages are slipping in search. Technical issues are holding you back.
🔧
Hard to Maintain
Every small change needs a developer. Your team can't work independently.

Why Redesign
Your Website

📈
Higher Conversion Rates

Clearer messaging, stronger calls to action, and intuitive UX guide visitors toward contacting you, booking calls, or buying — turning existing traffic into measurably more leads.

Faster Load Times

Modern builds with optimized images, clean code, and proper hosting load in seconds. Speed directly impacts bounce rate, Google rankings, and mobile conversions.

📱
Mobile-First Experience

Most Calgary buyers browse on phones. A redesign ensures the mobile experience is the priority — not an afterthought — with touch-friendly layouts and fast mobile page speed.

🛡️
SEO-Safe Migration

We map old URLs to new ones, preserve metadata, and rebuild schema so your existing search rankings and traffic carry over instead of disappearing on launch day.

✏️
Easier to Update

Modern CMS setups let your team edit pages, publish blogs, and swap images without needing a developer for every small change — saving time and ongoing costs.

🏆
Stronger Brand Credibility

A polished, professional site signals trust. Prospects judge your business within seconds of landing — a dated site quietly costs you deals you'll never know about.

Our Website
Redesign Process

Audit to launch — with your SEO rankings protected throughout.

01

Audit & Discovery

We review your current site's analytics, rankings, top pages, and conversion gaps. Then we align on business goals, target audience, and what's working versus what needs to change.

02

Strategy & Sitemap

We map the new site structure, page hierarchy, and URL plan. This stage sets up SEO, user flow, and conversion paths before a single pixel of design is created.

03

Design & Copy

Wireframes come first, then visual design and conversion-focused copywriting. You review and approve each stage so there are no surprises at build time.

04

Development & SEO Build

We build on WordPress, Webflow, Shopify, or custom stacks with clean code, schema markup, fast hosting, technical SEO, and full mobile and accessibility optimization.

05

Migration & QA

Old URLs get redirected to new ones, metadata is preserved, and every page, form, and integration is tested across devices before go-live to protect rankings and UX.

06

Launch & Post-Launch Monitoring

After launch we monitor Search Console, analytics, and Core Web Vitals to catch issues early. Ongoing support and iterations keep the site performing as your business grows.

Starting From $4,500 Small brochure site
Complex Redesigns $25K+ Ecommerce & custom builds
Timeline 6–12 wks Audit to launch
Migration SEO-safe Rankings protected

Website Redesign
FAQs

Not if it's done properly. Ranking drops after a redesign usually come from broken URL redirects, lost metadata, or missing schema. We map every existing URL to its new equivalent, preserve on-page SEO elements, rebuild structured data, and monitor Search Console after launch. In most cases rankings hold steady or improve thanks to faster load times and better on-page structure.
Most Calgary redesign projects take 6 to 12 weeks from kickoff to launch. Smaller 5–10 page sites can finish closer to 6 weeks, while larger sites with custom functionality, ecommerce, or heavy content migration run 10–16 weeks. Timeline depends largely on how quickly content, feedback, and approvals come back from your team.
Website redesign pricing in Calgary typically starts around $4,500 for a small brochure site and scales up to $25,000+ for larger marketing sites, custom builds, or ecommerce redesigns with complex integrations. 151 Digital provides a fixed-scope quote after a short discovery call so you know exactly what's included, what it costs, and the timeline before any work begins.
Yes. If your current CMS works well, we can redesign on the existing platform — for example, rebuilding a WordPress site with a new theme, modern blocks, updated UX, and SEO improvements. If the platform is limiting growth, we'll flag it and walk through the pros and cons of migrating before making any recommendations.
Either works. We offer conversion-focused copywriting as part of most redesigns, including interviews with your team to capture positioning, services, and differentiators. If you prefer to write it yourself, we'll provide a page-by-page content brief so nothing gets missed and the structure supports SEO from the start.
Yes. 151 Digital builds on WordPress, Shopify, Webflow, and fully custom stacks (including Next.js and headless setups). Platform choice is based on your goals, budget, team, and integration needs — not a one-size-fits-all template approach.

Ready to Redesign Your Calgary Website?

Get a fixed-scope quote and a clear plan to rebuild your site for more leads and better rankings.

Book a Free Discovery Call

Make Your Website
Work Harder

Tell us about your current site and we'll put together a redesign plan, migration strategy, and fixed-scope quote — no pressure.

SEO-safe migration — rankings protected
Fixed-scope quote — no surprise change orders
Week-by-week timeline from kickoff to launch
Post-launch monitoring and support
Get Your Free Redesign Quote

Request Received

We'll review your current site and be in touch within one business day with our assessment.