Not a template. Not a stock mark. A custom logo designed from scratch for your Calgary business — backed by strategy, built to scale across every touchpoint.
Your logo is the single most visible element of your brand. 151 Digital creates logos that look credible on a business card at 1 inch and on a billboard at 40 feet — and every size in between. You own all source files from day one.
A $5 logo from a template site is not neutral — it actively signals low credibility to every prospect who sees it. It won't scale to billboard sizes, won't survive a trademark search, and will need replacing the moment you outgrow it.
A custom logo is an asset, not a cost. When designed correctly, it works for years without needing a refresh, scales to any medium, and earns back its investment every time a prospect decides to trust you over a competitor.
We design the right type of logo for your business — not just the one that looks impressive on a mockup.
Your business name set in custom typography. Clean, readable, and instantly recognizable when your name is distinctive enough to stand alone. Works best for businesses with memorable, short names.
Initials or an abbreviation made into a mark. Ideal for businesses with longer names or those wanting a compact, badge-like logo for app icons, embroidery, and small-format applications.
A symbol or icon paired with your business name. The most flexible logo type — the icon and wordmark can be used together or separately depending on context and space constraints.
A contained badge or crest where text and symbol are integrated into one shape. Conveys heritage, authority, and quality. Common for trades, professional services, and premium brands.
A standalone symbol that doesn't rely on text. Takes time to build recognition but becomes the most powerful logo type at scale. Think Nike swoosh or the Apple logo — once it lands, it's unmistakable.
Multiple versions of your logo optimized for different sizes and contexts — full horizontal lockup, stacked variant, compact icon, and ultra-compact favicon. Each application gets the right mark, not a shrunk version that falls apart.
Every file you'll ever need — for web, print, signage, social, and everything that comes next.
Full colour, reversed white, and single-colour black versions of your primary logo — in every required format. Each variant is purpose-built for specific background colours and print requirements.
Horizontal, stacked, and compact icon-only variations — so your logo looks intentional at every size, from a 16×16 favicon to a full-width website header or vehicle wrap.
HEX, RGB, CMYK, and Pantone codes for every colour in your logo — so your print vendor and developer use the exact same values, not whatever their software guesses.
Adobe Illustrator source files (.ai) — fully editable, with all layers and original artwork. Your files, not a flat export. Future designers or agencies can modify the logo without starting from scratch.
Clear rules on minimum sizes, exclusion zones (clear space), colour backgrounds the logo can and can't be placed on, and what modifications are not permitted. Prevents misuse without a style guide lecture.
Pre-sized exports for every major platform — profile images for LinkedIn, Instagram, and Facebook at the correct dimensions, plus transparent-background PNGs for website and ad use.
Five focused phases — strategy before pixels, so every design decision has a business reason behind it.
We gather everything we need to design with intent: your industry, competitors, target customers, personality, values, and the specific contexts your logo will appear in. This brief becomes the design criteria — not a mood board, a decision framework.
We audit the visual landscape of your category in Calgary and your broader market. The goal is to understand what visual territory is already occupied — so your logo stands apart rather than blending into your industry's default aesthetic.
We present two to three focused logo directions, each with clear strategic rationale. Not ten options designed to overwhelm — two or three well-reasoned concepts that each represent a distinct and defensible approach to your brand positioning.
Once a direction is chosen, we refine until it's right — adjusting proportions, letterforms, spacing, and colour until the mark feels both distinctive and versatile. Feedback rounds are focused and efficient, not open-ended revision loops.
You receive the complete logo package: all file formats, colour specifications, responsive variants, social exports, and usage guidelines. We walk you through the files so you know exactly what to send to your printer, developer, or signage company.
Every logo is built from scratch in Adobe Illustrator — not generated from a logo maker, AI tool, or template library. You get an original mark that belongs exclusively to your business.
Your logo will live in Google Ads, Meta campaigns, website headers, and email signatures. We design with those contexts in mind from day one — not just how it looks framed on a white background.
We design with distinctiveness in mind, avoiding marks that are too similar to registered logos in your category. We recommend you work with an IP lawyer to register your mark — we design one worth protecting.
Source files, vector originals, and all deliverables are handed over at project close. No ongoing license fees, no subscription, no lock-in. Your logo is yours from the moment we deliver it.
We work across Calgary industries — oil & gas, professional services, trades, retail, B2B tech. We know what visual signals resonate with Alberta buyers and what's already saturated in your market.
If you need more than a logo, we can extend the project into a full brand identity system — adding colour palette, typography, guidelines, and templates without starting over from scratch.
Tell us about your business and what you need. We'll review your current mark (if you have one), your competitors, and give you a clear picture of what the right logo project should include.
30-minute call. No obligation. Response within 24 hours.
Book a free 30-minute discovery call. We'll review your current brand, your competitors, and give you a straight-talking assessment of what your logo project should include — whether or not you hire us.