Get your Calgary business cited and recommended inside ChatGPT, Perplexity, Gemini, and Claude — not just ranked on Google.
Buyers are asking AI chatbots for recommendations before they ever open a search engine. If your brand isn't cited in those answers, you're invisible. 151 Digital builds the structured, entity-clear content and technical signals generative AI models use to pick trusted sources — so your business shows up in the response.
Generative Engine Optimization (GEO) is the practice of structuring your website, content, and digital footprint so large language models like ChatGPT, Perplexity, Gemini, and Claude understand, trust, and cite your brand inside their generated answers.
Unlike classic SEO, which targets ranked blue links, GEO targets the sources AI models pull from when composing a response. It combines clear entity definitions, citation-worthy data, schema markup, direct-answer formatting, and third-party mentions so generative engines recognize your business as an authoritative source on your topic in Calgary and across Canada.
The companies building GEO authority today will own discovery in their category for the next decade. The window to move early is still open — but closing fast.
A growing share of research now happens inside ChatGPT, Perplexity, and Gemini. GEO puts your brand inside those answers instead of relying solely on Google's ten blue links.
AI models cite sources they trust. Structured content, clear entities, and referenced data help models recognize your site as a primary, quote-worthy source in your industry.
Users clicking through from AI-generated answers have already seen your brand recommended. They arrive warmer, better informed, and more likely to convert into real leads.
Search is shifting from links to answers. GEO positions your site for where discovery is moving, without abandoning the traditional SEO gains you've already earned.
Six phases — from AI visibility audit to ongoing prompt testing — that build lasting citation authority for your Calgary brand.
We test how ChatGPT, Perplexity, Gemini, and Claude currently respond to prompts about your industry, competitors, and brand to map where you're cited, ignored, or misrepresented.
We define your brand as a clear entity — services, locations, people, differentiators — and map the topic clusters AI models associate with authority in your space.
We produce direct-answer pages, FAQ blocks, data-backed stats, and comparison content formatted so generative models can easily quote and attribute your site.
We layer FAQ, Article, Organization, and LocalBusiness schema, fix crawlability issues, and ensure AI crawlers like GPTBot and PerplexityBot can access your content.
We pursue mentions, listings, and references across sources AI models trust — trade publications, directories, and high-authority sites — to reinforce your entity footprint.
We re-run prompt tests monthly, track citation frequency across AI platforms, and refine content and entity signals based on where you're being included or missed.
Get a prompt-visibility check across ChatGPT, Perplexity, Gemini, and Claude, and a clear plan to become the source AI recommends.
Fixed-scope quote. Response within 24 hours.
Book a free GEO audit. We'll test your current AI citation share across ChatGPT, Perplexity, Gemini, and Claude, then give you a clear plan for becoming the source they recommend.