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Internet Marketing Service Calgary

Frequently
Asked
Questions.

Straight answers on SEO, paid ads, websites, branding, app development, pricing, timelines, reporting, and Canadian compliance — from the 151 Digital team in Calgary.

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About 151 Digital Pricing & Payments SEO, AEO & GEO Paid Ads, Web & Apps Process & Reporting
01
About 151 Digital

Who we are, who we serve, and how we work.

What services does 151 Digital offer? +
151 Digital is a Calgary-based digital marketing agency offering SEO, local SEO, answer engine optimization (AEO), generative engine optimization (GEO), Google Ads and Meta Ads management, website design and development, branding, logo design, and mobile app development for small and mid-sized Canadian businesses. Engagements can be project-based or ongoing retainers, and most clients combine two or three services — for example, a new website paired with SEO and Google Ads — so every channel supports the same measurable goals rather than working in isolation.
Where is 151 Digital located and who do you serve? +
151 Digital is based in Calgary, Alberta, and serves small and mid-sized businesses across Canada, including Edmonton, Vancouver, Toronto, Montreal, Ottawa, Winnipeg, Quebec City, Hamilton, Kitchener, and London. Most engagements are delivered remotely with regular video calls, shared reporting dashboards, and a single point of contact who coordinates the work. Calgary-based clients are welcome to meet in person when a project benefits from it — brand workshops, stakeholder interviews, and photo or video production days are common reasons to get everyone in the same room.
Do you work with small businesses? +
151 Digital's core focus is small and mid-sized Canadian businesses. We scope engagements to match realistic budgets and prioritize high-impact work first, so early wins help fund ongoing growth. Whether you're a solo operator or a 50-person team, we build a roadmap that fits your stage. That often means starting with a single channel — usually SEO or Google Ads — and layering in web, branding, or app work as the business scales. No minimum retainer is enforced if the scope genuinely calls for a smaller project.
Are you accepting new clients? +
151 Digital is currently accepting new clients for SEO, AEO/GEO, paid advertising, website design, branding, and app development engagements. The easiest next step is to book a free, no-obligation strategy call through our contact page so we can understand your goals and recommend a fit. If we're not the right match — because the scope is too small, too specialized, or better served by an in-house hire — we'll say so and point you toward an alternative rather than push a retainer that won't deliver.
How do I choose the right digital marketing agency? +
Look for an agency that asks about your business goals before pitching tactics, provides transparent pricing and scopes, avoids ranking or revenue guarantees, shows relevant case studies, and agrees to month-to-month or short-term commitments. References from current clients and clear reporting standards are also strong signals. Ask how they measure success, what happens if targets slip, and who actually does the work — the person in the sales call or a handed-off junior. Agencies confident in their process will answer every one of those questions directly.
02
Pricing & Payments

Cost ranges, billing structure, and payment options for Canadian businesses.

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How much does SEO cost in Calgary? +
Professional SEO in Calgary typically ranges from about $1,500 to $5,000+ per month depending on competition, location targeting, and scope. One-time audits and small local packages can be less. 151 Digital builds scopes around specific goals so you only pay for work that moves the metrics you care about — local map rankings, category-page traffic, or leads for a specific service. Every proposal lists the deliverables, hours, and reporting cadence in plain language, so there are no surprise add-ons mid-engagement.
How much does a website cost in Calgary? +
Small business websites in Calgary generally range from about $3,500 for a focused 5–7 page site to $25,000+ for custom or ecommerce builds. Cost depends on design complexity, number of pages, integrations, and content production. 151 Digital provides fixed-scope quotes after a short discovery call so you know the total investment before signing. Payment is usually split across a deposit and milestone invoices tied to design approval, development, and launch, so cash flow matches progress rather than everything up front.
How much does app development cost in Canada? +
Mobile app development in Canada typically ranges from about $20,000 for a simple MVP to $150,000+ for complex, multi-platform apps with custom backends. Cost depends on features, integrations, platforms (iOS, Android, or both), and design depth. 151 Digital provides fixed-scope MVP quotes after a discovery session so you know the full investment before starting. We also scope in phases so you can validate the core product with real users before committing to advanced features like payments, offline sync, or real-time notifications.
What payment options do you accept? +
151 Digital accepts Interac e-Transfer, credit card, and direct bank transfer for Canadian clients. Most retainers are billed monthly in advance, and project work is typically split across a deposit and milestone invoices tied to deliverables. All invoices include GST where applicable. International clients can pay via wire transfer or Stripe in CAD or USD depending on the engagement. Invoices are sent automatically each billing cycle with a clear breakdown of services, so accounting and expense approvals stay simple.
03
SEO, AEO & GEO

Search visibility, AI answer engines, and what realistic timelines look like.

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What is Answer Engine Optimization (AEO)? +
Answer Engine Optimization (AEO) is the practice of structuring your website so that AI-powered answer engines, like Google AI Overviews, cite your brand directly. It combines direct-answer content, FAQ blocks, structured data (FAQPage, HowTo, and Article schema), and topical authority so your pages become the source AI relies on when generating responses. AEO overlaps with traditional SEO but places more weight on clear question-and-answer formatting, entity clarity, and citation-worthy statistics — the signals AI systems use to decide which sources to trust and surface.
What is Generative Engine Optimization (GEO)? +
Generative Engine Optimization (GEO) focuses on making your brand visible inside generative AI tools like ChatGPT, Perplexity, Gemini, and Claude. It uses entity-clear content, citation-worthy data, and schema so these models understand and recommend your business in their generated answers. GEO work includes strengthening your brand's presence on third-party sources the models draw from — directories, review platforms, Wikipedia-class references, and industry publications — because generative models weigh corroboration across the open web, not just what lives on your own domain.
Can you guarantee a #1 Google ranking? +
Ethical agencies cannot guarantee specific rankings, and doing so would violate Canada's Competition Bureau guidance on truth-in-advertising. 151 Digital commits instead to transparent scopes, documented strategy, and monthly reporting that shows ranking, traffic, and conversion progress so you can judge results objectively. If anyone promises a #1 spot on a specific keyword for a flat fee, treat it as a red flag — search algorithms, competitor activity, and user behaviour shift constantly, and no outside party controls them. What we can commit to is consistent, measurable, compliant work.
How long does it take to see SEO results? +
Most Calgary businesses start seeing meaningful SEO movement in 3–6 months, with stronger compounding results between 6–12 months. Local SEO and Google Business Profile gains often appear faster, sometimes within weeks, while competitive national keywords take longer. 151 Digital provides monthly reports so progress is visible throughout — keyword rankings, organic traffic, impressions, and leads. If early months show no leading indicators, we adjust strategy rather than wait the full runway. Sites with existing authority typically move faster than brand-new domains that still need to build trust.
What's the difference between SEO and Google Ads? +
SEO earns ongoing organic traffic over months by improving your site's content, authority, and technical foundation, while Google Ads buys traffic immediately through paid placements. SEO compounds over time and is often lower cost per lead long-term; Google Ads is faster to launch and easier to scale up or down based on budget. Most Calgary businesses benefit from a mix of both — Ads for immediate demand capture and testing which keywords actually convert, SEO for durable, lower-cost pipeline once rankings mature and organic traffic grows.
04
Paid Ads, Web & Apps

Platforms, tech stacks, and what to expect from project work.

Do you manage Google Ads and Meta Ads accounts? +
151 Digital manages Google Ads and Meta (Facebook and Instagram) Ads campaigns end to end, including account setup, campaign architecture, audience research, creative production, conversion tracking, and monthly optimization. All work follows Google Ads and Meta advertising policies and CASL-compliant tracking practices. Campaigns are built around measurable goals — leads, calls, bookings, or purchases — and reviewed monthly so budget follows the creative and audiences that are actually converting. Clients keep full ownership of their ad accounts, pixels, and historical data, even after an engagement ends.
Do you build websites on WordPress, Shopify, or custom platforms? +
151 Digital builds on WordPress, Shopify, Webflow, and fully custom stacks (including Next.js and headless setups). Platform choice is based on your goals, budget, team capabilities, and integration needs — not a one-size-fits-all template approach. For content-heavy sites, WordPress often wins; for ecommerce, Shopify; for marketing sites needing speed and design flexibility, Webflow or Next.js. We'll recommend the stack that's easiest for your team to maintain long after launch, and hand over full admin access and documentation so you're never locked in.
Do you offer logo design and full brand identity? +
151 Digital offers logo design, complete brand identity systems (colours, typography, brand guidelines, asset libraries), and brand strategy workshops. We can also apply your new identity across your website, ads, social channels, and print assets so everything feels consistent. Projects typically start with a discovery session to understand your audience and positioning, followed by concept rounds, refinement, and final delivery of all asset files in web, print, and editable formats. You keep full rights and working files so future designers can build on the system.
Do you build iOS and Android apps? +
151 Digital develops native iOS apps in Swift, native Android apps in Kotlin, and cross-platform apps in React Native. We handle UX design, development, App Store and Google Play submissions, and ongoing iteration for Canadian startups and established businesses. Most projects begin as an MVP focused on the single most valuable user flow, then expand based on real usage data. Backend, API, analytics, and crash reporting are included where needed, and we can continue supporting the app post-launch with a lightweight maintenance retainer.
05
Process & Reporting

How we work, what you'll see in reports, and how to get started.

How do you report on results? +
Clients get a shared dashboard and a monthly summary that covers rankings, traffic, conversions, ad spend, cost per lead, and the specific work completed that month. We also host a monthly call to review results, answer questions, and confirm the next month's priorities. Reporting is written in plain language — not agency jargon — so decision-makers without a marketing background can still judge whether the work is paying off. If a metric is trending the wrong way, the report says so directly, along with the proposed fix.
Are you PIPEDA and CASL compliant? +
151 Digital follows PIPEDA privacy principles when building websites and tracking setups, and all email campaigns we manage are built to comply with CASL: express consent, clear sender identification, and working unsubscribe mechanisms in every message. We can also draft privacy policies and cookie notices for your site. Compliance isn't an afterthought — it's built into how we configure analytics, forms, and email platforms from day one. Clients in regulated industries like health, finance, and legal often rely on us for exactly this reason.
Do you work with clients outside Calgary? +
151 Digital is headquartered in Calgary but serves clients across Canada, including Edmonton, Vancouver, Toronto, Montreal, Ottawa, Winnipeg, Quebec City, Hamilton, Kitchener, and London. Delivery is remote-first with scheduled strategy calls, shared Slack or email channels, and live reporting dashboards. Time-zone differences are handled with overlapping core hours and asynchronous updates, so clients in BC or the Maritimes get the same responsiveness as local Calgary businesses. Travel for workshops or launch events is available on request for larger engagements.
How do I get started with 151 Digital? +
Book a free strategy call through our contact page. We'll ask about your business, current marketing, and goals, then follow up with a recommended scope and fixed or retainer pricing. There's no obligation — many calls end with a simple DIY recommendation if that's the best fit for your stage. If you'd rather start with a quick question, call (587) 209-8772 and we'll route you to the right person. Most new engagements can kick off within one to two weeks of a signed proposal.
Still Have Questions?

Let's Talk.

Book a free, no-obligation strategy call. We'll review your goals, current marketing, and recommend a clear next step — even if that next step isn't hiring us.

Book a Free Strategy Call (587) 209-8772