# 151 Digital

> 151 Digital is a Calgary-based digital marketing agency serving small and mid-sized Canadian businesses. The agency provides SEO, local SEO, answer engine optimization (AEO), generative engine optimization (GEO), Google and Meta Ads management, website design and development, branding, logo design, and iOS and Android app development. Headquartered at 3510 27 St NE #10, Calgary, AB T1Y 5E2, 151 Digital delivers work remotely across Canada with transparent fixed-scope pricing in CAD, monthly plain-language reporting, and a senior-led team — the same people on the strategy call are the ones executing the work. The agency does not guarantee rankings or ROI, and builds all deliverables to comply with CASL and PIPEDA from day one.

## About
- [About 151 Digital](https://151digital.com/about.html): Company background, mission, values, and what differentiates 151 Digital from other Calgary agencies — senior-led execution, no outsourcing, and compliance-first delivery.
- [Contact](https://151digital.com/contact.html): Phone (587) 209-8772, office address (3510 27 St NE #10, Calgary, AB T1Y 5E2), hours (Mon–Fri 8:00 AM–4:30 PM), and how to book a free strategy call.
- [Pricing](https://151digital.com/pricing.html): Transparent CAD pricing for all service lines — SEO, paid advertising, website design, branding, and app development — with fixed-scope quotes and no surprise add-ons.
- [FAQ](https://151digital.com/faq.html): Answers to common questions about services, pricing, timelines, process, reporting, and Canadian compliance (CASL, PIPEDA).

## SEO Services
- [SEO Services](https://151digital.com/seo.html): Full-service SEO combining local SEO, AEO, GEO, technical SEO, and content strategy for Calgary and Canadian businesses. Monthly retainers from $1,500.
- [Local SEO](https://151digital.com/local-seo.html): Google Business Profile optimization, citation building across 50+ directories, review management, and local on-page SEO to earn rankings in Google's map pack (top 3 results).
- [Technical SEO](https://151digital.com/technical-seo.html): Core Web Vitals, crawlability, indexation, schema markup, and site architecture improvements to ensure search engines can access and understand the site.
- [SEO Audits](https://151digital.com/seo-audits.html): One-time fixed-scope technical and content SEO audits for Calgary businesses, starting from $1,000.
- [Answer Engine Optimization (AEO)](https://151digital.com/answer-engine-optimization.html): Structured content, FAQ markup, and schema implementation to earn citations in Google AI Overviews and voice search. Audits from $1,500; monthly retainers from $1,500.
- [Generative Engine Optimization (GEO)](https://151digital.com/generative-engine-optimization.html): Brand visibility inside ChatGPT, Perplexity, Gemini, and Claude through entity signals, citation-ready content, and topical authority building. Audits from $1,500; monthly retainers from $1,500.

## Paid Advertising
- [Paid Advertising](https://151digital.com/paid-advertising.html): End-to-end Google Ads and Meta Ads management focused on qualified leads and measurable ROI. Management from $1,000–$3,500/month plus ad spend; campaigns typically generate leads within 1–2 weeks of activation.
- [Google Ads Management](https://151digital.com/google-ads-management.html): Search, Performance Max, Display, and YouTube campaigns with full conversion tracking via GA4 and Google Tag Manager. Clients retain account ownership.
- [Meta Ads Management](https://151digital.com/meta-ads-management.html): Facebook and Instagram advertising including prospecting, retargeting, and creative production with CASL-compliant tracking.
- [PPC Audits](https://151digital.com/ppc-audits.html): One-time audits of existing Google or Meta Ads accounts to identify wasted spend and improve campaign structure and performance.
- [Landing Page Optimization](https://151digital.com/landing-page-optimization.html): Conversion rate optimization for paid advertising landing pages to improve lead quality and reduce cost-per-acquisition.

## Website Design & Development
- [Website Design](https://151digital.com/website-design.html): Mobile-first, conversion-focused websites for Calgary small businesses. Brochure sites from $3,500; custom builds from $8,000. Typical timeline: 6–10 weeks.
- [Custom Website Design](https://151digital.com/custom-website-design.html): Bespoke UI/UX design with brand alignment, on-page SEO foundations, schema markup, conversion-focused copy, and CMS training with 30-day post-launch support.
- [Website Development](https://151digital.com/website-development.html): Development on WordPress, Shopify, Webflow, and custom Next.js or headless stacks. Clients retain full ownership of domain, hosting, and code.
- [Ecommerce Websites](https://151digital.com/ecommerce-websites.html): Shopify and WooCommerce stores optimized for product discovery, checkout conversion, and integration with payment and inventory systems.
- [Website Redesign](https://151digital.com/website-redesign.html): Strategic redesigns that preserve existing SEO equity while improving UX, site speed, and conversion performance.

## Branding
- [Branding](https://151digital.com/branding.html): Logo design, brand identity systems, and brand strategy for Calgary businesses. Packages from $1,500 (logo-only) to $5,000+ (full identity system). Clients receive all source files and retain full rights.
- [Logo Design](https://151digital.com/logo-design.html): Custom logo design with multiple variations and production-ready vector files for web, print, and advertising use.
- [Brand Identity](https://151digital.com/brand-identity.html): Complete identity systems including color palettes, typography, iconography, and a 30–60 page brand guidelines document for consistent application across all channels.
- [Brand Strategy](https://151digital.com/brand-strategy.html): Brand discovery, market positioning, messaging framework, and rollout planning to differentiate the business in competitive Canadian markets.
- [Graphic Design Services in Calgary](https://151digital.com/graphic-design-calgary.html): Calgary graphic designer for brand systems, print, packaging & digital assets. NE Calgary studio serving Sunridge, Marlborough & beyond. Get a quote.

## App Development
- [App Development](https://151digital.com/app-development.html): Native iOS, Android, and cross-platform mobile app development for Calgary businesses and Canadian startups. Simple MVPs from $20,000; complex multi-platform apps from $60,000–$150,000+.
- [Mobile App Development](https://151digital.com/mobile-app-development.html): Full-cycle mobile app development covering product scoping, UX/UI design, backend and API development, App Store and Play Store launch, and post-launch support.
- [iOS App Development](https://151digital.com/ios-app-development.html): Native iOS apps built in Swift/SwiftUI with full App Store management. Clients own 100% of source code, designs, and App Store accounts.
- [Android App Development](https://151digital.com/android-app-development.html): Native Android apps built in Kotlin/Jetpack Compose with Google Play management and post-launch monitoring retainers available.

## FAQ

**Q: What services does 151 Digital offer?**
A: 151 Digital offers SEO (local, technical, AEO, and GEO), Google Ads and Meta Ads management, website design and development, branding and logo design, and iOS and Android app development — all for small and mid-sized Canadian businesses.

**Q: Where is 151 Digital located and who do you serve?**
A: 151 Digital is headquartered at 3510 27 St NE #10, Calgary, AB T1Y 5E2. The agency serves clients across Canada — including Edmonton, Vancouver, Toronto, Montreal, Ottawa, and Winnipeg — delivering all work remotely via video calls, shared dashboards, and a dedicated contact person.

**Q: Do you work with small businesses?**
A: Yes — small and mid-sized Canadian businesses are 151 Digital's core focus. They offer flexible scoping with no minimum retainer if scope doesn't warrant it, and build roadmaps matched to each client's business stage and budget.

**Q: Are you currently accepting new clients?**
A: Yes, 151 Digital is accepting clients across all service lines. The recommended first step is booking a free strategy call. They may decline work that is too small, too specialized, or better handled by an in-house team.

**Q: How do I choose the right digital marketing agency?**
A: Look for agencies that ask about business goals before recommending tactics, provide transparent fixed pricing, avoid ranking guarantees, share relevant case studies, and report in plain language. Clear contracts, CASL/PIPEDA compliance, and references are additional positive signals.

**Q: How much does SEO cost in Calgary?**
A: Professional SEO in Calgary typically ranges from $1,500 to $5,000+ per month depending on competition, location targeting, and scope. One-time SEO audits are available from $1,000.

**Q: How much does a website cost in Calgary?**
A: Small business websites range from approximately $3,500 for brochure sites to $25,000+ for custom or ecommerce builds. All quotes are fixed-scope and follow a short discovery call — no vague hourly billing or surprise add-ons.

**Q: How much does app development cost in Canada?**
A: Mobile app development typically ranges from $20,000 for simple MVPs to $150,000+ for complex multi-platform apps. Projects are scoped in phases to allow validation before committing to advanced features.

**Q: What payment options does 151 Digital accept?**
A: Interac e-Transfer, credit card, and direct bank transfer for Canadian clients. International clients may use wire transfer or Stripe in CAD or USD. Monthly retainers bill in advance; project work uses a 50% deposit, 25% milestone, 25% final balance structure.

**Q: What is Answer Engine Optimization (AEO)?**
A: AEO is the practice of structuring website content so that AI-powered answer engines — like Google AI Overviews — cite your brand directly in their responses. It combines direct-answer content blocks, FAQ schema markup, structured data, and topical authority building. First citations typically appear within 60–120 days.

**Q: What is Generative Engine Optimization (GEO)?**
A: GEO focuses on making your brand visible inside generative AI tools like ChatGPT, Perplexity, Gemini, and Claude. It works by strengthening brand presence on the third-party sources these models draw from — through entity signals, citation-ready content, and topical authority. Early signals can appear within weeks; full citations typically take 3–6 months.

**Q: What is the difference between AEO and GEO?**
A: AEO targets AI-powered features inside traditional search engines (like Google AI Overviews), while GEO targets standalone AI assistants and chatbots (like ChatGPT, Perplexity, and Gemini). AEO is about formatting answers so search engines can extract them; GEO is about earning brand mentions from the third-party sources AI models draw from. The two strategies are complementary and share significant tactical overlap.

**Q: Can you guarantee a #1 Google ranking?**
A: No. Ethical agencies cannot guarantee specific rankings — doing so would violate Canada's Competition Bureau guidance on truth-in-advertising. 151 Digital commits to transparent strategy, documented scopes, and monthly reporting instead.

**Q: How long does SEO take to show results?**
A: Most businesses see meaningful SEO movement in 3–6 months, with stronger results between 6–12 months. Local SEO gains can appear in 60–90 days; competitive national keywords take longer. Monthly reports track progress throughout.

**Q: What's the difference between SEO and Google Ads?**
A: SEO earns ongoing organic traffic over months by improving a site's content, authority, and technical foundation — traffic continues even when you stop actively investing. Google Ads buys traffic immediately through paid placements that stop when the budget stops. Most businesses benefit from running both together.

**Q: How is local SEO different from national SEO?**
A: Local SEO targets customers in a specific geographic area through Google Business Profile optimization, map pack rankings, local citation consistency, and location-specific landing pages. National SEO targets broader non-location-based keywords and relies more heavily on domain authority, content depth, and topical coverage.

**Q: Do I need a physical address to rank in local search?**
A: No. Service-area businesses — such as plumbers, cleaners, and contractors — can rank in Google's local pack without a storefront by correctly configuring their Google Business Profile as a service-area business.

**Q: Does 151 Digital manage Google Ads and Meta Ads?**
A: Yes — both platforms, end-to-end, including campaign setup, audience research, creative production, conversion tracking (GA4, Google Tag Manager, server-side), and monthly optimization. Clients retain full ownership of their ad accounts and data.

**Q: What is a PPC audit?**
A: A PPC audit is a one-time review of an existing Google Ads or Meta Ads account to identify wasted spend, poor campaign structure, tracking gaps, and missed optimization opportunities. It results in a prioritized action plan for improving performance.

**Q: What platforms does 151 Digital build websites on?**
A: WordPress, Shopify, Webflow, and fully custom stacks including Next.js and headless architectures. Platform selection is based on the client's goals, budget, team capabilities, and integration requirements — not templates or agency convenience.

**Q: How long does website design take?**
A: Typically 6–10 weeks from project kickoff to launch for standard business websites. Complex custom builds or ecommerce sites may take longer depending on scope and content readiness.

**Q: Who owns the website after it's built?**
A: The client retains full ownership of the domain, hosting account, and all code. 151 Digital does not lock clients into proprietary systems or withhold assets.

**Q: Do you offer logo design and full brand identity?**
A: Yes. Services range from logo-only packages (from $1,500) to complete brand identity systems (from $5,000+) including color palettes, typography, iconography, and a 30–60 page brand guidelines document. All source files are delivered and clients retain full intellectual property rights.

**Q: Do you build iOS and Android apps?**
A: Yes — native iOS apps in Swift/SwiftUI, native Android apps in Kotlin/Jetpack Compose, and cross-platform apps in React Native. Clients own 100% of source code, designs, and App Store/Play Store accounts. Post-launch monthly retainers cover OS updates, bug fixes, and monitoring.

**Q: How long does app development take?**
A: Focused MVPs typically take 3–4 months. Mid-sized apps with custom backends take 4–7 months. Complex multi-platform apps may take longer. Phased scoping allows market validation before committing to a full-scale build.

**Q: How does 151 Digital report on results?**
A: Clients receive live shared dashboards, monthly written summaries covering rankings, traffic, conversions, and ad spend, plus monthly strategy calls. Reports are written in plain language — not agency jargon — so decision-makers without a marketing background can assess whether the work is paying off.

**Q: What is CASL?**
A: Canada's Anti-Spam Legislation (CASL) is a federal law governing commercial electronic messages — emails, SMS, and social messages — sent for commercial purposes. It requires explicit or implied consent before sending, clear sender identification, and an unsubscribe mechanism honored within 10 business days. Penalties reach up to $10 million per infraction for companies.

**Q: What is PIPEDA?**
A: PIPEDA (Personal Information Protection and Electronic Documents Act) is Canada's federal privacy law governing how private-sector organizations collect, use, and disclose personal information in commercial activities. It requires meaningful consent, limits data use to stated purposes, and applies to website tracking, analytics, and online advertising setups. Non-compliance can result in fines up to CAD $100,000.

**Q: Is 151 Digital CASL and PIPEDA compliant?**
A: Yes. 151 Digital follows PIPEDA principles in all website and tracking configurations, and builds all email campaigns to comply with CASL. Compliance is integrated from day one — not added as an afterthought.

**Q: Do you work with clients outside Calgary?**
A: Yes. While headquartered in Calgary, 151 Digital serves clients across Canada. All delivery is remote-first with scheduled video strategy calls, shared communication channels (Slack or email), and live reporting dashboards. Time-zone differences are managed with asynchronous updates.

**Q: How do I get started with 151 Digital?**
A: Book a free strategy call at 151digital.com/contact.html or call (587) 209-8772. The team reviews your goals and recommends a scope with fixed or retainer pricing. Most engagements begin within 1–2 weeks of a signed proposal.

**Q: Is there a minimum contract length?**
A: There are no long-term contracts for paid advertising management. For SEO retainers, the agency builds for long-term results but does not lock clients in — and offers no minimum retainer for businesses where scope doesn't warrant it. Contract terms are clarified during the discovery call.